An affiliate marketing advertiser, often simply referred to as an advertiser, is a business or entity that uses affiliate marketing as a promotional strategy to reach a wider audience and drive sales or other desired actions.

1: Offers Products or Services: The advertiser is the entity that has products or services it wants to promote and sell. These products or services can range from physical goods to digital products, software, subscriptions, and more.

2: Enlists Affiliates: Advertisers create affiliate programs, which are arrangements that allow third-party individuals or entities (affiliates) to promote their products or services. These affiliates earn a commission or fee for driving specific actions, such as sales, leads, clicks, or other conversions.